Marie von den Benken combines media experience, a fashion background, entertainment, and social media in a way that is rare in the German-speaking world. She regularly reaches over 500,000 people across her channels, including journalists, decision-makers, celebrities, creatives, and a community that not only watches, but also thinks along.
SPIEGEL once called her "Germany's only Twitter celebrity." Today, Marie stands for much more than digital reach: she writes, hosts, works as a model and testimonial, and develops campaigns that connect visuals, text, presence, and social media.
Marie von den Benken has been active on social media since 2011—long before “influencer” became the aspiration of an entire generation. What sets her apart from the crowd is not just reach, but above all the quality of that reach: her following is older, better educated, more affluent, and more socially engaged than the typical social media audience.
As a columnist, she writes for FAZ, NTV, and DIE ZEIT—some of the most prestigious media outlets in the German-speaking world. As an author, she has published a non-fiction book with the renowned Heyne Verlag. As a producer, she regularly conceives and creates the fashion and interview feature “Marie Trifft” for WELT Vegan Magazin. And as a model, she brings decades of camera experience. Marie has an extraordinary, instantly recognizable voice.
Marie is 36 years old, a mother, a dissatisfied SPD member, vegan-vegetarian in orientation—and all of this without any missionary attitude. Her brand is built on deliberate contradiction: glamorous and football-loving, sweet and sarcastic, political and style-conscious. These contradictions, combined with her media reach, make her authentic, distinctive, and hard to copy.
Elevator Pitch
Marie von den Benken combines editorial experience, fashion background, and digital reach. She reaches an adult, educated audience that is often hard to access with traditional influencer campaigns, but listens very closely when topic, messenger, and tone align.
Core Values
Credibility over pleasing others
Perspective over perfection
Visibility with style
Attitude over beauty talk
Reach & Digital Presence
With a cross-channel total reach of over 500,000, Marie von den Benken is one of the few personalities in the German-speaking world who is established both on social media and in print journalism. Her blog marievdb.de is also strongly indexed by search engines and secures organic visibility far beyond her actual follower base.
500K+
Total Reach
Across Instagram, X, and blog
2011
On X since
One of the earliest and longest-relevant channels
60%
Male followers on X
Relevant for brands that want to reach not only lifestyle and beauty audiences, but also media, business, culture, tech, or premium segments.
What sets Marie's followers apart from others is not sheer size - it's the composition and quality of attention. She does not communicate to random masses washed in by viral reels. Marie speaks to a grown community that has followed her for years, watched her development, and therefore trusts her deeply.
Age Structure
20–50 years
Significantly older than with classic influencers. Affluent, decisive, brand-conscious.
Education & Status
Well-off & well-educated
Academics, decision-makers, opinion leaders - a target group that engages with traditional advertising in a reflective way.
Gender on X
approx. 60% male
A rare complement to the classic creator audience: relevant for brands that want to reach not only lifestyle, beauty, and fashion, but also media, business, culture, or premium segments.
Multipliers
Journalists, politicians, influencers
On X, opinion leaders follow her who share and amplify content.
Follower Analysis
A detailed look at the demographics and geographic distribution of Marie's community shows broad international reach with a strong presence in Germany and the USA.
Top Countries
Age Distribution of Followers
Gender Distribution
Top Cities
Topic Universe: Broad. Credible. Selective.
Marie von den Benken is not a niche influencer, and that is exactly her strength. Her range of topics is broad enough to enable diverse brand partnerships, while remaining cohesive because she operates from a genuine personality. What she shares, she also believes. That makes her recommendations more valuable than any paid placement without conviction.
Motherhood & Parenting
As a mother, Marie shares family life from personal experience: approachable, realistic, and with an eye for the small absurdities between love, fatigue, organization, and everyday life.
Politics & Society
A critical SPD member, politically engaged and outspoken. Ideal for socially relevant brands and campaigns.
Sustainability
Vegan-vegetarian oriented, with topics such as sustainable banking, investments, biodiversity, and mobility.
Fashion & Beauty
As a model with decades of experience, she has a genuine eye for style, quality, and aesthetic attitude.
Sport & Mobility
Active and athletic – a credible environment for brands from the movement and lifestyle sector.
Nutrition
Vegan and vegetarian living as a conviction – not as preaching, but as a lifestyle with enjoyment.
K O O P E R A T I O N S P A R T N E R (Excerpt)
An excerpt of Marie's long-standing and trusted partnerships with leading brands in fashion, beauty, food, automotive, and entertainment.
With her sharp observations, her expertise in fashion, beauty, and entertainment, and of course her reach, Marie is a sought-after guest on the red carpets of major events and in the big TV studios.
TESTIMONIALS & SOCIAL ENGAGEMENT
Marie enjoys working closely and extensively with selected NGOs, such as PETA, Greenpeace, Viva con Agua, Veganuary, Weisser Ring and Fridays for Future. In addition to her reach, she often also brings in her creativity as a content creator and her work as an author.
M O D E L
A U T H O R
Marie’s GNTM column for “FAZ” is considered a “must read” in the fashion, influencer, and modeling scene. In a weekly political ntv.de column titled “Berlin Tag und Macht,” Marie comments on different aspects of politics. Her weekly roundups on Germany’s most widely used environment, web.de/gmx.de, are among the most debated socially critical columns of their respective week. She also writes for nearly all magazines and publishers. Her TV reviews, for example on “Let’s Dance,” are cult favorites.
NTV
Berlin Tag und Macht
FAZ
Frankfurter Allgemeine Zeitung
WEB.DE / GMX.DE
Socially critical columns
VARIOUS
freelance writer for stern, iconist, petra, bunte, and many more
Professional Background & Media Expertise
Marie von den Benken has been working for years across journalism, entertainment, fashion, hosting, and social media. She feels just as at home in front of the camera as she does on stage and on the page.
For brands, that makes her more than just a creator with reach: she can make campaigns visible as a model and testimonial, continue the story on social media, deepen it in blog posts, and represent it personally at panels, events, or as a host.
In Front of the Camera
Professional Model
A sporty silhouette, natural elegance, and a premium look for fashion, beauty, lifestyle, editorials, POS visuals, and motion-picture productions.
Decades of Camera Experience
Experienced in photo shoots, commercial productions, and live formats.
Acting Experience
Expressive and versatile. Vocally unique: extraordinary and instantly recognizable.
With the Pen
Columnist, including FAZ, NTV & DIE ZEIT
Regular columns with high reach.
Author
Book: “Life Is Not a Fertility Concert”. A personal and socially relevant work on the topic of fertility.
Producer of “Marie trifft”
Fashion and interview features for Welt Vegan Magazin, four times a year with prominent guests.
The Network: Connections That Count
Reach alone is no longer a unique selling point today. What matters is who is being reached and whether that creates genuine attention. Marie’s network extends far beyond the classic creator world and has grown over more than a decade at the intersection of media, politics, culture, entertainment, and social media.
For brands, this means: they reach not only a large community, but also people who contextualize topics, discuss them, and pass them on.
Politics
Direct connections into the political public sphere. SPD membership as an organic gateway to relevant debates.
Journalism
Established relationships with editorial teams and journalists, from leading media outlets to digital formats. Many of her own recurring formats, both social and political. From GNTM to the Bundestag.
Multipliers
People who do not just consume Marie’s content, but actively share and comment on it.
Acting & Culture
Well connected in the entertainment industry, making collaborations with culture-oriented brands particularly authentic.
Business & Brands
Many years of collaboration experience with companies that value credibility.
On X, Marie is followed by multipliers, journalists, and politicians. An environment that carries messages forward and amplifies them, far beyond the actual follower base.
Formats of Collaboration & Positioning
Marie von den Benken does not see collaborations as simple product placement. She prefers to work with brands that fit her world and with which something can be told over a longer period of time.
For brands, she can be more than a single post: a testimonial, the face of a campaign, a host, author, speaker, or social media extension. This creates partnerships that do not fade after a brief moment of visibility, but work across multiple touchpoints.
Why long-term?
A single post can generate attention. A long-term collaboration can build trust. Marie’s community notices very precisely whether a recommendation is just being pushed through briefly or whether a brand truly appears in her world. That is exactly why partnerships work especially well for her when they do not disappear after one story.
When Marie accompanies a brand over a longer period of time, she can tell its story from different perspectives: in everyday life, in front of the camera, on social media, in texts, at events, or as a testimonial. This creates not just visibility, but recognition. And in the end, recognition is often more valuable than a short spike in the numbers.
Price Overview Social Media & Formats
The following overview shows the current list prices for collaborations with Marie von den Benken. All prices are net prices plus statutory VAT. Travel expenses for events are charged separately.
Instagram
X, Blog & Other Options
Work Together Now
Not every brand is a fit for Marie. But when it is, it can become more than a posting: a campaign with face, voice, visibility, and a real place in Marie’s world.
Inquiries, collaboration ideas, and appointment requests: hallo@marievdb.de